The fashion industry loves to tell you what you absolutely have to do: wear this t-shirt, buy that skirt, pair that dress with those boots. It is very easy to fall into the consumerism trap without thinking about the production process.

However with environmental issues becoming more and more prominent in the mainstream media, there are endless reasons why you should choose to be part of the slow fashion trend over the fast fashion industry. You only have to watch the amazing recent BBC documentary 'Drowning in Plastic' and follow the hashtag #whomademyclothes to make you think twice before you buy into throw away fashion.

tide and seek turtle stuck in plastic fishing net

Did you know that there’s a plastic island three times the size of France in the middle of the Pacific Ocean that keeps growing year after year? This is a major threat to the many marine residents that populate these waters.

Here at Tide + Seek we are huge ocean lovers and this is a problem that is close to our hearts. For that reason as well as many more we have made the conscious choice to make all of our distinctive styles and prints using Repreve fabric; a fabric that consists of 100% recycled plastic bottles.

Think twice before you buy a new wardrobe staple, spend a little more time researching and supporting sustainable brands. Feel good as well as look good with your purchases.

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