Circular Style: Investing in a Sustainable Fashion Future

We all make choices about what we wear. From the clothes we live in daily, to the swimwear that takes us to the beach, these choices have an environmental impact. The traditional linear model of "take, make, dispose" in the fashion industry contributes significantly to global carbon emissions and textile waste. But at Tide + Seek, we believe that sustainable style is possible, and that investing in quality, circular fashion is a step towards a more responsible future.

Beyond Fast Fashion: Choosing Durability and Circularity

The allure of fast fashion is undeniable, but the reality is that cheaply made garments often end up in landfills after just a few wears. This "throwaway" culture contributes to an alarming amount of textile waste. Consider this: every week, 11 million items of clothing end up in landfill (Source: Oxfam). It's a stark reminder of the need for a shift in our consumption habits, moving towards a circular economy.


A circular economy is about keeping products in use for longer, and when they do reach the end of their life, ensuring they can be recycled or repurposed. At Tide + Seek, we're committed to breaking the linear cycle. We design products built to last, using high-quality recycled materials that can withstand the rigours of daily life. We believe that investing in durable, circular fashion is an investment in sustainability.

Responsible Consumption: Quality Over Quantity

We understand that you want to look and feel your best, whether you're at the beach or going about your daily life. That's why we create stylish and comfortable products that don't compromise on sustainability. We encourage you to make conscious choices when purchasing fashion, opting for quality pieces that will last for seasons to come, and that have been created with circular principles in mind.

Beyond the purchase, consider the lifecycle of your garments. Ask yourself: 'How long will this last? What materials is it made from? Can it be repaired or recycled?' By adopting a 'less is more' approach and prioritising durable, ethically produced items, you're actively participating in the circular economy. This means reducing the demand for new resources, minimising waste, and supporting brands that are committed to a more sustainable future. Every conscious purchase is a step towards a fashion industry that values both people and the planet

image for our circular economy blog post - recycled cotton

Recycled Materials: A Conscious Choice

We're passionate about using recycled materials that minimise our environmental impact. Our swimwear features REPREVE®, a recycled fibre that has helped recycle over 30 billion plastic bottles (and counting!). By choosing REPREVE®, we're helping to reduce greenhouse gas emissions and conserve water and energy compared to using virgin polyester.

We also use Econyl® regenerated nylon, created from discarded fishing nets and other nylon waste, for our linings. This commitment to recycled materials extends throughout our range.


But it's not just about swimwear. When making conscious fashion choices, look out for other recycled and sustainable materials like: recycled cotton, recycled wool, Recycled Polyester (rPET), TENCEL™ Lyocell (Made from sustainably sourced wood pulp) and linen.

By opting for garments made from these materials, you're making a positive impact on the planet and supporting a more sustainable fashion industry.

Embracing Second-Hand: Extending the Garment Lifecycle

The most sustainable item is often the one already in existence. Before purchasing new, consider exploring the world of second-hand fashion. Visit local charity shops, browse online marketplaces like Depop and Vinted, or organise clothing swaps with friends. By choosing pre-loved garments, you're extending their lifespan, reducing the demand for new resources, and minimising waste. It's a stylish and sustainable way to participate in the circular economy.

Our Commitment to Circularity

We're committed to closing the loop and promoting a circular economy. That's why we offer recycling initiatives to help you give your old products a new life. We also use biodegradable packaging to minimise waste and have plans to soon announce a vintage swimwear range. By handpicking A-grade pre-loved swimwear, we're giving these garments a new lease on life, reducing waste, and offering a unique and sustainable alternative to buying new. We are always looking at all aspects of our business to see how we can make it more circular.