Sammy Thomas founder tide and seek swimwear

OUR STORY

SINCE 2018

Tide + Seek is a premium swimwear brand that combines high-quality design with functionality and sustainability. Our unique prints, ranging from tropical mosaics to animal-inspired designs and nostalgic 80s patterns, are designed to make you feel confident and beautiful, whether you're catching waves or soaking up the sun. Founded by surfer and designer Sammy Thomas, Tide + Seek is a reflection of a lifelong passion for the ocean and a commitment to creating swimwear that empowers women and respects the planet.

Meet The Founder

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Our Circular Economy Vision

At Tide + Seek, we're not just making swimwear; we're encouraging a more sustainable future for fashion. We're committed to transitioning towards a circular economy model, where resources are kept in use for as long as possible, minimising waste and maximising the value of materials. In practice, our commitment to a circular economy means that we design our swimwear for durability, ensuring it lasts longer and reduces the need for frequent replacements, which in turn minimises textile waste. We utilise high-quality recycled fabrics, like REPREVE®, and are constantly exploring new innovations in sustainable materials to lessen our environmental impact. To further contribute to a closed-looped system, we've established partnerships with recycling initiatives to help our customers give their old swimwear a new life. We believe that by embracing circularity, we can minimise our environmental impact, reduce waste, and inspire positive change within the fashion industry. Join us on this journey towards a more sustainable future!

Tide + Seek Sustainable Swimwear our story

Testimonials