sammy thomas founder of tide and seek sustainable swimwear


My name is Sammy and I am the proud founder of TIDE + SEEK Sustainable Swimwear.Here is a little insight into the wonderful brand that has become..


I knew Tide + Seek needed to be a sustainable brand from the very beginning. As an avid surfer, I have been fortunate enough to have visited some of the most beautiful and remote parts of the world. I quickly started to notice the amount of rubbish and plastic waste in our oceans and along beaches. I wanted Tide + Seek to offer environmentally improved products that would make use of plastic waste found in the world seas and along shorelines.


During the early stages of Tide + Seek, I spent three months visiting different swimwear factories in Bali. From the start, it was crucial that Tide + Seek would work with a manufacturer that had good working conditions for employees. I wanted to use a factory that valued its staff and created an enjoyable working environment. I eventually found a factory I was happy with and it proved to be a great fit for Tide + Seek and the brand ethos.


We, here at Tide and Seek believe sustainability is a lifestyle. We strive to make ethical, responsible and conscious choices every day which help protect and preserve what we are passionate about. That is definitely the case when it comes to our swimwear.


The fashion industry has a huge impact on the environment, which has recently been stamped with being the second largest polluter in the world, just after the oil industry.


The UK in particular has an overwhelming ‘fast fashion’ culture. Consumers are constantly tempted by competitively low prices. As the fashion industry grows, environmental damage increases.

tide and seek sustainable swimwear saved by the bell fitness bikini top and high waisted bikini bottoms

All of our swimwear is made with Repreve fabric; a fabric that is made from 100% recycled plastic bottles.

Not only are our products encouraging others to buy sustainably, but we are also using a material which is polluting our oceans and sea life.

We also use degradable bags to ship all our orders - if a consumer for some reason needs to send back one of our products then instead of using another plastic shipping back, the extra glue line on the bag enables the consumer to reuse the bag. 

Visit Us

Our Hours

Wed - Fri, 10am - 5pm
Saturday, 10am - 4pm
Mon -Sun, Closed

Unit 7, Killacourt, Newquay, TR7 1ES